Beyonce shares the first video and photos of the Ivy Park x Adidas collections on Instagram. Ivy Park announced in April 2019 of the partnership with Adidas.
Beyonce is coming to collect your coins. The mega superstar singer took to Instagram on Wednesday evening to photos along with a video to show a preview of the collection Ivy Park has with Adidas. With this collection, there will be sneakers, tracksuits that were modified and face masks.
Beyonce spoke with Elle about her forthcoming line back in December 2019. Check it out:
“I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.”
Ivy park + adidas collections
“It is a dream come true to re-launch IVY PARK as the sole owner,” Beyoncé previously said of the launch. “My team has worked hard with the Adidas team in bringing my vision to life for this first collection, and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their style and lives freely and boldly.”